- We recommend that an idea exists about the maturity level of an idea or Innovation (see http://starstoroad.com/blog/?p=175).
- The existing ideas and potential innovations within our organization must be visible and transparent.
- We need to fill the arena with a crowd of experts
|Star||The idea is a first sparkling glitter. There is no chance to say if the idea could be developed into something concrete or we do not have any feedback if anybody has interest in that idea|
|Cloud||We see contures and shapes. We are able to at least communcate a vision for that ideas; the most important features of that ideas and who the personas, the target market is that might have interest in that idea.|
|Tree||The idea is pretty concrete. We have a vision, we clearly see a potential target market, but there are still some issues and risks before we really are willing to invest a sound budget to develop that idea and turn it into an innovation. We could say we see already the apples hanging in the tree, but still they do not fall off.|
|Road||No we got it on the road down under our feed. We are willing to invest and we will invest to develop that terrific new thing am make the innovation happen.|
...next blog will discuss transparency of an idea....